BEC高級閱讀訓練題2017
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訓練題(一)
Theatre’s Financial “Angels”
In London and New York theatre shows can make seriously big money. That is why__ (0) __ in the theatre is becoming increasingly popular.
Putting money into the theatre is not __ (21) __ for those who prefer a safe return on their capital, but it does offer the occasional chance of huge profits. Moreover, it gives the investor a personal __ (22) __ in the glamorous world of show business.
Producers of new plays and musicals often __ (23)__ a large proportion of the initial capital from small investors, or “angels” as they’re known in the theatre business. Each investor will typically buy one or more investment units. A unit normally __ (24) __ a thousand dollars or more. When the show starts making a profit, the “angels” get their original money back. They then __(25)__ to get dividend payments, at an agreed percentage, for as long as the production keeps going.
However, the risks are high. Normally, shows run for at least a year before they see any profit. Even then, the__ (26) __of money generated for the investors can be very small. Most theatrical productions do not even get that far, closing__ (27) __within the first six months.
So, who would be an “angel”? Typically, someone who has a keen interest in the potential__ (29) __from a big success: investors in one current production are__ (30) __profits of over 350 per cent.
20 A investing B profiting C risking D financing
21 A selected B recommended C approved D proposed
22 A interest B bid C concern D hope
23 A arouse B rise C arise D raise
24 A pays B charges C costs D gains
25 A keep B persist C continue D maintain
26 A amount B total C number D figure
27 A in B down C up D off
28 A approach B attitude C perspective D view
29 A fees B returns C advances D wages
30 A delighting B rewarding C enjoying D succeeding
訓練題(二)
Is Your Company Really Market-driven?
We now know that being customer-oriented is only part of what it means to be market-driven. About fifty years ago, Peter Drucker, the management philosopher, appeared to __0__ what it means to be market-driven when he described the so-called “marketing concept”. He __21__ marketing with customer orientation. He said that to be market-driven meant always __22__ the customer first and continuously improving the value of the service to the customer. Profit was the reward for creating a satisfied customer. Drucker used General Electric as an example of the new marketing __23__. The US company has __24__ its new product development process so that it begins with research into customers’ needs and wants, rather than by __25__ market-testing ideas which have been developed in laboratories.
Unfortunately, Drucker’s marketing concept __26__ strategic guidance. He described an organizational culture – a set of values and beliefs about the importance of the customer – which makes a company customer-oriented. However, he did not offer any __27__ on how to become market-driven: that is, knowing which customers to serve or how to go about serving them.
In recent years, marketing scholars have __28__ the definition of being market-driven to include not just customer orientation but also __29__ of competitors’ product offerings and the discipline of profit orientation in the analysis of product/market opportunities. This broader concept of market orientation __30__ that of customer orientation.
0. a. summarize b. conclude c. point d. draw
21. a. referred b. concerned c. equated d. balanced
22. a. having b. putting c. doing d. taking
23. a. instance b. means c. occurrence d. approach
24. a. differed b. fitted c. modified d. transferred
25. a. simply b. easily c. clearly d. barely
26. a. lacked b. missed c. deducted d. subtracted
27. a. aspects b. issues c. ways d. guideline
28. a. grown b. expanded c. spread d. prolonged
29. a. compensation b. account c. consideration d. attention
30. a. returns b. substitutes c. replaces d. supplies
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