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劍橋商務(wù)英語考試閱讀真題詳解
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劍橋商務(wù)英語考試閱讀真題詳解 1
In the last few years, managers throughout industry haveseen more changes than many of them could have expected tosee in their entire working lives having to communicateinformation which often leads to feelings of insecurity hasbecome a key activity. From being regarded as relativelyunimportant in many companies , management employeecommunication has become a central corporate need.
Concordia International provides a good example of acompany that has adjusted well to the changing needs for communication . since 1995 ,Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led,customer-responsive business, one that looks outwards at customers and competitors, ratherthan inwards at its own processes and the way things were done in the past. In the last eightyears, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntarybasis, with further downsizing anticipated.
From being an engineering company, Concordia is now remaking itself as a service company.The role of employee communication in such a context is to build people’s self-confidence, topersuade them that, although it is inevitable that the changes will go ahead, they also bring withthem new opportunities for employees. However, this is not an easy task. People tend to beskeptical of these claims and to feel that they are losing touch with the company they haveworked for over many years. This is understandable, since many of the old certainties are beingswept away , including the core activities of the company they work for. Above all , they have hadto face up to the fact that they no longer have a job for life.
Research indicates that people respond to this predicament in a variety of ways. The bulk ofemployees fall into two main categories in terms of their response to the new situation: on the onehand there are the “ pragmatists” and on the other “ the highly anxious” the former see their jobas a means to an end and have a relatively short-term perspective, with strong loyalty to their localterm , rather than the company as a whole . The second category, usually the majority, mayrespond to threatened changes with a feeling of having been let down, and even feel anger at thecompany for what they see as changing the terms of their employment.
The employee communication process needs to be capable of accurately directing itsmessages at a variety of employee groups and departments within the workforce . this is whymiddle managers and line managers are so key to communication. They are the people who knowabout the full rage of concerns among the workforce. The problem in the past was that this crucialarea was often the responsibility of a separate, relatively isolated unit. Concordia puts responsibilityfor communication firmly on line managers. All their research points to the same conclusion: peopleprefer to get their information face-to-face from their line managers. That is the key relationshipand where arguments and hearts and minds –are lost.
The general rule in company communication is to tell employees as much as you can as soonas you can. If you can’t provide details, then at least put the news in context and commit yourselfto providing greater detail when it becomes available another rule of company communication isthat there must be a fit between what the company is telling its employees and what it is telling itsshareholders.15 In the last eight years, Concordia has
A made over 80.000 employees reduncdant
B completed a period of downsizing
C reduced its workforce of 80.000 by 35%
D given 35% of departing employees voluntary redundancy
16 From Concordia’s point of view, the role of communication is to
A win employee support before going ahead with the changes
B change the company’s core activities.
C emphasise the positive aspects of the changes
D explain the need for the changes
17 what does research show about most employees’ response to change?
A they expect it to have a bad effect on the company
B they feel completely powerless
C they become less loyal
D they fell they have been treated unfairly
18 Concordia’s communication process mainly relies on
A printed communication
B departmental heads
C personal communication
D a separate, specialized unit
19 According to the writer, what is the guiding principle about giving information within anorganization?
A Never make promises about future developments
B Give people an overall view at the earliest possible stage
C always include plenty of hard information
D Hold back until all the details can be provided
20 which of the following would be the most suitable title for the article?
A employee attitudes to company communication
B making company communication more effective
C Researching company commmucation
D Making employees feel less powerless
文章取材自一本管理手冊，說的是一個組織里的有效溝通問題。這套題目有些特別，不像之前的閱讀的第三部分，六道題目分別依次對應(yīng)文章的六個段落，這題的答案稍微分散了些。
15題，答案很明顯，但是選項很有迷惑性。答案是第二段的最后一句：In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.減少了80000員工(或者說減少了35%的員工)，預(yù)期還會減少更多。A選項是對的，made redundant是前面某套題目閱讀的第五部分考過的詞組;B不對，沒有完成(completed)，因為預(yù)期還會裁減更多(with further downsizing anticipated);C也不對，迷惑性最大，reduced its workforce of 80.000，用了介詞of，所以這句的意思是一共就80000員工，而實際情況是減少了80000員工;D不對，35%的員工被裁減，都是在自愿的基礎(chǔ)上的，而不是離開的人中有35%是自愿的。
16題，問根據(jù)此人的觀點，溝通的角色是什么。也就是問溝通的目的或者作用是什么。答案在第三段。溝通是為了幫助人樹立自信，說服他們雖然要面臨一些變化，但是同樣也會擁有一些新的機會。說白了，就是鼓勵這些被裁的人。答案選C，強調(diào)變化的積極方面。這里的positive aspects是對前面說的bring with them new opportunities的一個概括。(想起了電影《在云端》，up in the air，里面那個老男人的工作就是職業(yè)裁員專家，專門對被裁的人說些這樣的話。)
17題，問調(diào)查顯示大多數(shù)人對change的反應(yīng)是什么。這題在答案中也很明顯，但是選項很糾結(jié)。都有點似是而非。The second category, usually the majority, may respond to threatened changes with a feeling of having been let down.,and even feel anger at the company for what they see as changing the terms of their employment.大多數(shù)員工的反應(yīng)就是很失望，甚至?xí)軕嵟�。個人覺得這題出的不夠嚴(yán)謹(jǐn)，沒有哪個選項能嚴(yán)格從原文中提煉出來。對比下D要好點，因為對公司失望和憤怒，就是覺得受到了不公正的待遇。此題有待高手補充更完美的理由。
18題，問溝通過程主要依賴于什么。答案是第五段的'這句：people prefer to get their information face-to-face from their line managers。喜歡面對面的從直屬經(jīng)理那里獲取信息。所以選C，個人的交流。
19題，問組織內(nèi)部提供信息的指導(dǎo)準(zhǔn)則是什么。最后一段的第一句就是：The general rule in company communication is to tell employees as much as you can as soon as you can。盡可能的快，盡可能的多。不能提供細(xì)節(jié)的，至少給個大致的背景消息(put the news in context)。時機成熟了，再告知更多。選B：在可能的最早的階段讓人有個總體的印象。
20題，給文章選標(biāo)題。這種題在BEC的閱讀里還真不多見。選標(biāo)題，就是要挑選文章的最主要意思，從整體上把握文章的main ideas。這篇文章通篇說的就是communication，前面介紹了溝通的背景：裁員;接著說了員工對裁員的反應(yīng);然后最后兩段，一段說員工喜歡什么樣的溝通方式，一段說溝通的原則是什么。綜合起來，就是關(guān)于怎樣進(jìn)行有效溝通的問題。選B。A不對，片面了，只是文中某部分的內(nèi)容，并且這部分內(nèi)容是為后面做背景介紹，不是主要的;C不對，不是簡單的research，research僅僅是介紹狀況，文章還有關(guān)于實現(xiàn)措施的。
劍橋商務(wù)英語考試閱讀真題詳解 2
一、Part 1 - Multiple - choice（選擇題）
閱讀文章：
The growth of e - commerce has been a significant trend in recent years. Many businesses have recognized the potential of online sales platforms to reach a wider customer base. One of the main advantages of e - commerce is the ability to operate 24/7, allowing customers to make purchases at any time. This has led to increased competition among retailers, as consumers have more options and can easily compare prices. Another factor contributing to the growth of e - commerce is the convenience it offers. Customers can shop from the comfort of their own homes and have products delivered directly to them.
Questions（問題）：
1. What is one of the main benefits of e - commerce mentioned in the text?
A. It reduces the cost of production.
B. It enables businesses to close earlier.
C. It allows for continuous operation.
D. It limits the number of competitors.
Answer（答案）： C
Explanation（解析）： 文章提到電子商務(wù)的主要優(yōu)勢之一是能夠“operate 24/7（全天候運營）”，這與選項C中的“allows for continuous operation（允許持續(xù)運營）”意思相符。A選項文中未提及降低生產(chǎn)成本；B選項與原文說的24/7運營相悖；D選項文中提到競爭加劇，而不是限制競爭對手?jǐn)?shù)量。
2. According to the text, what has increased due to e - commerce?
A. The cost of delivery.
B. The level of competition.
C. The number of physical stores.
D. The difficulty of price comparison.
Answer（答案）： B
Explanation（解析）： 文中明確指出“This has led to increased competition among retailers（這導(dǎo)致零售商之間的`競爭加�。�，所以答案是B。A選項文中未提及配送成本增加；C選項根據(jù)文意，電商發(fā)展會使實體店鋪可能受到?jīng)_擊，數(shù)量不一定增加；D選項與原文中消費者能輕易比較價格相反。
二、Part 2 - Matching（匹配題）
閱讀五個人的工作相關(guān)描述：
Person A
I am responsible for handling customer complaints. I need to listen to the customers problems carefully and find solutions to make them satisfied. I also have to report the common issues to the management so that we can improve our products or services.
Person B
My job is to manage the companys inventory. I have to keep track of the stock levels, order new supplies when necessary, and make sure that the products are stored properly. I work closely with the sales department to ensure that we have enough stock to meet the demand.
Person C
I am in charge of marketing campaigns. I design and implement various promotional activities to increase brand awareness and product sales. I also analyze the market trends and customer behavior to come up with more effective marketing strategies.
Person D
My main task is to train new employees. I prepare training materials and conduct training sessions to help them understand the companys policies, procedures, and job requirements. I also evaluate their performance during and after the training.
Person E
I am a financial analyst. I analyze the companys financial data, prepare financial reports, and provide financial advice to the management. I also forecast the companys financial performance and help to make decisions about investment and budgeting.
匹配以下工作內(nèi)容：
1. Monitoring stock and ordering supplies
2. Handling customer grievances and reporting
3. Training new hires
4. Conducting marketing promotions
5. Analyzing financial information
答案：
1 - Person B
2 - Person A
3 - Person D
4 - Person C
5 - Person E
解析：
Person B的描述中提到“manage the companys inventory（管理公司庫存）”、“keep track of the stock levels, order new supplies（跟蹤庫存水平、訂購新的物資）”，所以與“Monitoring stock and ordering supplies”匹配。
Person A主要負(fù)責(zé)“handling customer complaints（處理客戶投訴）”和“report the common issues（報告常見問題）”，與“Handling customer grievances and reporting”相符。
Person D的重點是“train new employees（培訓(xùn)新員工）”，包括準(zhǔn)備材料、開展培訓(xùn)和評估表現(xiàn)，符合“Training new hires”。
Person C是“in charge of marketing campaigns（負(fù)責(zé)營銷活動）”，包括設(shè)計和實施促銷活動等內(nèi)容，與“Conducting marketing promotions”一致。
Person E是“financial analyst（財務(wù)分析師）”，工作涉及“analyze the companys financial data（分析公司財務(wù)數(shù)據(jù)）”等，和“Analyzing financial information”匹配。
三、Part 3 - Reading Comprehension（閱讀理解）
閱讀文章：
The impact of globalization on the business world is far - reaching. Companies are now operating in a global marketplace, which means they have access to a larger pool of resources and customers. However, globalization also brings challenges. For example, businesses need to comply with different laws and regulations in different countries. They also face cultural differences that can affect their marketing strategies and customer relationships.
One of the ways companies are dealing with globalization is through strategic partnerships. By partnering with local companies in foreign markets, they can gain a better understanding of the local culture and business environment. This can help them to adapt their products and services more effectively. Another approach is to invest in cross - cultural training for their employees. This enables the staff to communicate and work more efficiently with colleagues and customers from different cultures.
Questions：
1. What is an advantage of globalization for businesses according to the text?
A. Simplified legal requirements.
B. Reduced cultural differences.
C. A wider range of resources and customers.
D. Fewer marketing strategies to consider.
Answer： C
Explanation： 文章開頭提到“Companies are now operating in a global marketplace, which means they have access to a larger pool of resources and customers.（公司現(xiàn)在在全球市場運營，這意味著它們能夠利用更廣泛的資源和客戶群體）”，這明確說明了全球化對企業(yè)的一個優(yōu)勢是有更廣泛的資源和客戶，所以答案是C。A選項與文中提到要遵守不同國家法律規(guī)定相悖；B選項文中未提及全球化減少文化差異；D選項與原文提到要根據(jù)文化差異調(diào)整營銷戰(zhàn)略意思相反。
2. How are companies trying to address the challenges of globalization?
A. By avoiding foreign markets.
B. Through strategic partnerships and cross - cultural training.
C. By standardizing products and services globally.
D. Through reducing investment in overseas operations.
Answer： B
Explanation： 文中提到“One of the ways companies are dealing with globalization is through strategic partnerships.（公司應(yīng)對全球化的方式之一是通過戰(zhàn)略合作伙伴關(guān)系）”和“Another approach is to invest in cross - cultural training for their employees.（另一種方法是為員工進(jìn)行跨文化培訓(xùn)投資）”，所以答案是B。A選項文中未提及避免國外市場；C選項文中沒有說要在全球標(biāo)準(zhǔn)化產(chǎn)品和服務(wù)來應(yīng)對全球化挑戰(zhàn)；D選項減少海外業(yè)務(wù)投資也未在文中體現(xiàn)是應(yīng)對全球化挑戰(zhàn)的方式。
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