2015年托�？荚囎魑姆段模簭V告的利弊

　　Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.

　　有些人認為廣告鼓勵我們購買我們不需要的東西。另外一些人則認為廣告告訴我們改善我們生活的新產(chǎn)品。你同意哪種觀點?用具體原因和例子闡明你的回答。

　　托福作文：

　　The whole point of advertising is to encourage us to buy things we don't need. Advertisers are in the business of making money of themselves and their clients. If they manage to sell us something that's good for us too, that's fine. But their primary goal is profit.

　　It begins when we're children. Saturday morning children's television is full of commercials. Over and over again, children see images of toys and games. They see other children who are having the time of their lives. They watch these children and get the message that if they want to have that much fun, they need to buy those things. Thus, at a very early age, we're introduced to two ideas: that we want to be like everyone else, and we want to have what everyone else has.

　　This continues throughout our lives. We spend a lot of our money trying to keep up with our neighbors. We buy the latest model cars, have all the latest gadgets in our homes, and live a lifestyle beyond our budgets. Advertising encourages us to define ourselves by what we own rather than by who we are. It encourages a competition of false values and shallow measurements of what matters in our lives.

　　Advertising can be damaging. However, it is also one of the ways in which our economy keeps growing. People need to buy products in order for other people to have jobs manufacturing, transporting and selling those products. Advertising also keeps us informed about new products that may actually help us in some way. For these reasons, you could say advertising is a necessary evil.

　　廣告的目的是鼓勵我們買一些我們不需要的東西。廣告商的生意賺錢自己和他們的客戶。如果他們能賣給我們的東西對我們有益也很好。但是他們的主要目標是利潤。

　　當(dāng)我們的孩子開始。星期六早上兒童電視廣告。一遍又一遍,孩子看到玩具和游戲的圖像。他們看到其他孩子正經(jīng)歷的時候他們的生活。他們看著這些孩子,得到他們想要的消息,如果有那么多樂趣,他們需要買這些東西。因此,在很早的時候,我們引入兩個概念:我們想要和其他人一樣,我們想要別人有什么。

　　這貫穿我們的生活。我們花了很多錢試圖跟上我們的鄰居。我們買最新的模型汽車,有所有最新的小玩意在家里,生活超出了我們的預(yù)算。廣告鼓勵我們定義我們自己,我們自己的而不是我們是誰。它鼓勵競爭的錯誤的價值觀和淺測量重要的在我們的生活中。

　　廣告可能是有害的。然而,這也是我們經(jīng)濟持續(xù)增長的方式之一。人們需要買產(chǎn)品為了讓別人有工作生產(chǎn)、運輸和銷售這些產(chǎn)品。廣告也讓我們了解新產(chǎn)品,實際上可能在某些方面幫助我們。由于這些原因,可以說廣告是一個必要的邪惡。

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